![]() ![]() ![]() “Apple has been a drag on innovation in WebAR,” said immersive computing specialist Christopher Lepkowski.Īn Apple spokesperson declined to comment when contacted for this story. ![]() While ostensibly part of an industrywide effort to standardize AR for modern browsers, Apple has yet to add support for web-based AR to the iPhone’s Safari browser - an omission that has severely hampered adoption of augmented reality, according to industry insiders. Apple was also first to introduce a dedicated AR developer framework for mobile apps in 2017, leading Cook to proclaim that “AR is going to change everything.”Ĭook’s enthusiasm, and the company’s massive investments into its own AR hardware, stand in stark contrast to a notable lack of commitment on another front: web-based AR. The company reportedly has a team of 1,000 engineers working on AR glasses, with plans to release a still-unannounced mixed-reality device as early as this year. “I think it’s that big.”īy all accounts, Cook has put his money where his mouth is. “AR is going to change the way we use technology forever.” For the past five years, Tim Cook has used every possible opportunity to tell the world how incredibly excited he is about AR, and how AR glasses could be the next iPhone. ![]()
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